Feminine absorbent 'poise panty' introduced by K-C

30 Aug '05

4 min read

The campaign's theme – "Poise. Yes, I can." – takes a step back from the bladder control issue by reminding the maturing woman to focus on all the wonderful things her body can do. Poise Panty will be sold in a convenient 17-count package for small-to-medium sizes, and15-count package for large sizes, with suggested retail pricing of $11.99 per package for both sizes.

Kimberly-Clark (K-C) is the No. 1 provider of adult incontinence products in North America, with its leading Poise and Depend brands. K-C's adult care business has posted five consecutive quarters of double-digit volume growth, and it expects the new, high margin Poise Panty to help continue driving this momentum.

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people – nearly a quarter of the world's population – trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries.

Kimberly-Clark Corporation

More Kimberly-Clark Corporation News... More Fashion News - United States Of America...