Fossil Inc signed worldwide license agreement with Diesel
31 Aug '05
2 min read
Texas based full range watch and related accessories maker Fossil Inc announced that it has signed a worldwide license agreement with Diesel granting Fossil the exclusive right to manufacture, market and distribute Diesel's jewelry collection. The agreement consolidates the strong partnership existing between the two companies, which started in 1999 with the launch of Diesel's watch collection, Diesel Time Frames that has been renewed through 2010.
Merging Diesel's 360 degree creative talent and Fossil's expertise to create exclusive and unique designs for young, cutting edge people, the collection is comprised of 80 pieces in several different themes that showcase the attention to detail that has always played a fundamental role in portraying the Diesel brand personality. Suggested prices will range from $35 - $700 and will be distributed in Diesel stores, select department stores and jewelry boutiques around the world. The first collection will be presented at Basel, Switzerland in April 2006.
Fossil Inc is a design, development, marketing and distribution company that specializes in consumer products predicated on fashion and value. The Company's principal offerings include an extensive line of fashion watches sold under the Company's proprietary and licensed brands.
The Company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel. The Company's products are sold in department stores and specialty retail stores in over 90 countries around the world.