Watchmaker Baume & Mercier signs Meg Ryan, Keifer Sutherland

06 Sep '05
2 min read

New York based Baume & Mercier Swiss watchmaking house for over 175 years, has attempt to make luxury accessible through the mantra, "Baume & Mercier & Me."

Swiss Baume & Mercier watchmaking maison has adopted a charity approach to develop their new international communication campaign: Baume & Mercier and Me.

Meg Ryan and Kiefer Sutherland as well as the internationally renowned photographers, James White and Robert Maxwell have put their celebrity and time at the service of Baume & Mercier's new charity campaign.

The notion of caring for others unites the Baume & Mercier watchmaking house and the two celebrities to work together on this charity operation. For many, Meg Ryan represents natural seduction and spontaneous elegance, Kiefer Sutherland humility and strength of character. Their points in common: their interest in others, the intelligent use of their image and their celebrity put at the service of underprivileged citizens.

The Baume & Mercier watchmaking house has already demonstrated its interest and attention to others on numerous occasions, via charity sales or sponsorship programs for benevolent organizations.

Meg Ryan was photographed by James White, in Los Angeles in an elegant and authentic setting -a colonial homestead with an outside veranda opening onto a tropical garden. The actress shares an instant of quiet and simple relaxation in a natural environment, a moment the photographer has captured to perfection.

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TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
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