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Debut of Hilfiger Denim to be housed in a standalone retail space

07 Jan '08

4 min read

Tommy Hilfiger U.S.A. Inc announced the introduction of Hilfiger Denim to the US with an opening of its first Hilfiger Denim store in New York City, SoHo. The opening and introduction of a premium denim line signifies renewed concentration on design with a contemporary edge that has become the brand's hallmark.

"Denim is not only a way of life in the world today, but it has great meaning behind it. It can be chic and sophisticated, it can be raw and rugged, it can be trendy and hip, as well as classic and cool," says designer Tommy Hilfiger.

"Hilfiger Denim represents all of that with a premium product for both men and women. I am not only extremely proud of the product itself from a quality, style and fit standpoint, but I am immensely proud of the retail location and environment in which it is going to be presented. It has a uniqueness and flavor that is exciting and new."

The debut of Hilfiger Denim will be housed in a standalone retail space and marks a continuation of the Company's expansion in the full-price retail arena. The 3,700-square-foot Hilfiger Denim store marks the fourth freestanding Tommy Hilfiger retail space in the United States, and the second new location in New York City in only three months.

The Hilfiger Denim opening will be followed by openings of Tommy Hilfiger Sportswear standalone retail locations in South Beach, Miami and Georgetown in Washington, D.C. planned for early 2008.

"We are very pleased to realize the next important step in extending the brand's retail presence in the US market," states Chief Executive Officer Fred Gehring. "This expansion of full price retail stores in key locations across the country complements our recently announced strategic alliance with Macy's for the wholesale channel.

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