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Odimo launches redesigned Diamond.com website

Sep '05
Premier online luxury goods retailer, Odimo Incorporated announced through three websites (Diamond.com, Ashford.com, and WorldofWatches.com), launched the redesign of Diamond.com, Odimo's premier online property specializing in certified diamonds, fine jewelry and brand-name watches at discounted prices.

The newly launched website, http://www.diamond.com , improves the customer experience through the implementation of enhanced technologies enabling faster searches, more precise search results, dynamic pan and zoom on product detail pages, and enhanced checkout for domestic and international customers.

The improved design makes Diamond.com easier to navigate for consumers -- and the enhanced technology will enable Odimo to build better relationships with customers through increased personalization and 1-to-1 marketing campaigns.

"This is a newer, fresher Diamond.com," said Alan Lipton, Odimo's President and Chief Executive Officer. "But this is more than just a face lift. They are very focused on building Diamond.com business -- and their goal is to improve conversions and average order value over time. So they have invested in technology enhancements and creative improvements to help take Diamond.com shoppers all the way from search to sale."

Key technological enhancements to Diamond.com include:

* Improved search capability - patented technology gives customers precise, relevant results in speedier searches.

* Enhanced graphics - consumers can pan and zoom for a close-up look at products before they buy.

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