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Grendene reinforces its products image at Expo Riva Schuh
Jan '08
Grendene SA is going to participate in Winter Expo Riva Schuh. The Winter Expo Riva Schuh is held on January 12-15 at Riva del Garda, Trentino Alto Adige, Italy – an important world forum for consolidation of models launched in the northern hemisphere for summer 2008.

In Brazil, on January 14-17, the 30th Couromoda – the International Footwear and Leather Products Fair – the largest event of its type in Latin America, is held at the Anhembi exhibition center, São Paulo.

Traditionally, the products that will be in the market for the southern hemisphere autumn/winter season are launched, and the products that have been launched for the summer that is just beginning are reinforced - remembering that Brazil's “winter” is a pretty tropical one, not very different from its summer.

In parallel, São Paulo Fashion Week takes place this year (its 24th) at the Bienal exhibition center in Ibirapuera Park, from January 16-21 – an important Brazilian event for fashion and publicizing market trends. It shows the full creativity of Brazil's most famous designers as they suggest what will be in fashion in the near future.

At the Expo Riva Schuh, Grendene reinforces the image of its products in international markets that most defines world fashion – Italy. Exports are an increasingly large part of the growth of Grendene's sales - in the first nine months of 2007 Grendene's exports were the 33.6% higher in US dollars than in the first nine months of 2006.

Expo Riva occupies a space of 33,000 square meters, with 1,100 exhibitors, of whom more than 60% are non-Italian. More than 11,000 buyers and representatives of distributors are expected.

This fair is considered the world's most important event in mass-distribution footwear, with a special focus on large-scale distributors. Grendene has a stand with more than 120 of its models already present in the international market, most of them launched in September and October 2007.

Grendene SA

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