Dana Buchman classic lifestyle brand to be sold at Kohl's

18 Jan '08

2 min read

Kohl's Corporation and Liz Claiborne Inc announced a licensing agreement naming Kohl's as the exclusive U.S. retailer for the Dana Buchman brand on a wide variety of merchandise. The classic lifestyle brand will span several categories, including women's apparel, intimate apparel, accessories, and footwear and will be available in spring 2009 in more than 1,000 Kohl's stores nationwide and on Kohl's.com. Ultimately, the brand may extend into home, beauty and fragrance categories.

“We are very excited to announce our partnership with Liz Claiborne Inc. The Dana Buchman brand, known for great classic style, has been a recognizable name in American women's fashion for more than two decades,” said Kevin Mansell, president of Kohl's Corporation.

“The Dana Buchman brand is an excellent addition to our growing portfolio, and furthers Kohl's mission of offering our customers exclusive world-class brands at an exceptional value.”

Dana Buchman said: "I have long admired Kohl's and am looking forward to building a lifestyle brand with them. While closing a business I have built and nurtured for more than 20 years stirs up a lot of emotions, I am very excited to reach a broader audience with a partner like Kohl's."

Commenting on the announcement, William L. McComb, chief executive officer of Liz Claiborne Inc said: “Dana Buchman is a special brand with a strong heritage, and we had a number of interested buyers. Ultimately, we determined that pursuing this unique partnership with Kohl's would provide better long-term value to our shareholders.

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