"We are frequently called upon during traumatic events that require immediate financial assistance, and Soles4Souls is helping us make a major difference in the lives of people during the worst of times," he said.
Elsey added that the endowment underscores the strong commitment by Soles4Souls to partner with effective organizations inside the footwear industry. "Two Ten is a lifeline to people within the shoe world. We can't think of a better way to reach out to hurting people inside our industry than coming alongside Two Ten. We sincerely hope that others will be inspired to act in a similar manner and support the excellent programs administered by Two Ten," he said.