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Multi-channel jewellery shopping brought by H.Samuel

Sep '05
Speciality jewelry retailer H.Samuel announces the launch of online shopping at its website www.hsamuel.co.uk. This creates the leading integrated, multi-channel shopping capability within the UK speciality jewellery sector.

The site, which is designed with a leading edge search and navigation system, will offer a comprehensive selection of jewellery for purchase online in the UK; some 2,200 product lines – including diamond and other gem-set jewellery, gold and silver jewelry, watches and gifts.

H.Samuel's pricing and returns policies are the same for online shopping as for in-store purchases. Customers can choose between next-day delivery to any UK address and collection from one of 391 H.Samuel stores nationwide. Similarly returns can be made by post or in-store, which offers immediate refunds.

Customer telephone support is provided by a dedicated team in the Group's existing Birmingham call centre facility. Credit and debit card transactions are processed securely and incorporate a number of online fraud prevention procedures.

The launch of this integrated capability has been supported by an extensive communication programme involving all 391 H.Samuel store managers in 30 briefing meetings held around the country.

Rob Anderson, Chief Executive of UK Jewellery, Signet Group plc, parent company to H.Samuel, said: “We are delighted to offer H.Samuel's customers an additional way to purchase jewellery and gifts that is both convenient and secure, through the launch of an online shopping capability. This method of shopping has become a way of life for many British consumers, and now they have access to a large range of jewellery, watches and gifts via the H.Samuel website."

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