Interviews
Evian to sponsor centralized Fashion Week in NY
25 Jan '08
2 min read
Evian Natural Spring Water, the first ever sponsor of the centralized Fashion Week in New York, announced its return to the Bryant Park tents in 2008 as the official bottled water and sponsor.
Evian's presence at Mercedes-Benz Fashion Week coincides with several other recent partnerships aligning the brand closely with the fashion audience.
Introduced late last year, the trend-setting Limited Edition Evian Bottle by French fashion designer Christian Lacroix is the first high-fashion bottle in its annual designer line and commences a new annual tradition of fashion designer-developed bottles.
The Limited Edition Evian Bottle by Lacroix is finding its way into the nation's high-end restaurants, hotels and nightclubs and will be in abundance at the Fall 2008 Mercedes-Benz Fashion Week (held February 1 - 8, 2008). Additionally, Evian product continues to appear on fashion-forward television shows.
"Evian has historically been the natural choice of discerning consumers and celebrities around the globe, and we are certainly eager to embrace our commitment to those consumers with our return to Mercedes-Benz Fashion Week," said Jeff Caswell, Vice President of Marketing for Evian North America.
"This is the industry's pinnacle event and exactly where we want to be as we continue to integrate ourselves throughout the fashion community."
Evian has always been a leader and innovator in the industry. It was the first sponsor to alignwith New York Fashion Week when the production entity then known as 7th on Sixth began producing the events in 1993, and continued its sponsorship for 10 uninterrupted years.
Evian's presence at Mercedes-Benz Fashion Week coincides with several other recent partnerships aligning the brand closely with the fashion audience.
Introduced late last year, the trend-setting Limited Edition Evian Bottle by French fashion designer Christian Lacroix is the first high-fashion bottle in its annual designer line and commences a new annual tradition of fashion designer-developed bottles.
The Limited Edition Evian Bottle by Lacroix is finding its way into the nation's high-end restaurants, hotels and nightclubs and will be in abundance at the Fall 2008 Mercedes-Benz Fashion Week (held February 1 - 8, 2008). Additionally, Evian product continues to appear on fashion-forward television shows.
"Evian has historically been the natural choice of discerning consumers and celebrities around the globe, and we are certainly eager to embrace our commitment to those consumers with our return to Mercedes-Benz Fashion Week," said Jeff Caswell, Vice President of Marketing for Evian North America.
"This is the industry's pinnacle event and exactly where we want to be as we continue to integrate ourselves throughout the fashion community."
Evian has always been a leader and innovator in the industry. It was the first sponsor to alignwith New York Fashion Week when the production entity then known as 7th on Sixth began producing the events in 1993, and continued its sponsorship for 10 uninterrupted years.
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