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Successful showcasing of Merino collection Europe
Jan '08
An exclusive gala event was held during the Pitti Immagine Uomo exhibition at the Palazzo Corsini in Florence on Thursday 10 January 2008, where Australian Merino wool was the highlight.

The glamorous event showcased one-off collections of five up and coming fashion designers from around the globe, who worked in collaboration with Australian Wool Innovation (AWI) to create collections using Australian Merino wool as the primary fibre.

The protégé collections:
The one-off collections were the result of Project Protégé which was launched in early 2007 by AWI. Some of fashion's most prominent figures were chosen to select and introduce an up coming designer protégé of their choice to mentor for the few months leading up to the event.

World renowned designers who mentored the protégé's include:
• Donatella Versace
• Karl Lagerfeld
• Calvin Klein
• Paul Smith
• Franca Sozzani (Editor, Vogue Italia)

The challenge presented to the protégés was to create a collection of garments made with Australian Merino wool.

Project Protégé was not only successful in showcasing some of the most luxurious Merino yarns and fabrics produced in Europe, but also paves the way for and supports young talent - a passion greatly shared by those who have put fleece or fashion at the heart of their lives and who understand the importance of ensuring a future for Merino wool in the fashion world.

While demonstrating the inherent luxury, quality and versatility that Merino wool offers, the gala event also offered a unique opportunity to see how one of Australia's leading exports is used by the international fashion elite to appeal to the key apparel markets.

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