Launch of Royal Oak Offshore Ladycat in Gstaad

04 Feb '08

3 min read

On February 1, Audemars Piguet invited a few friends of the brand to the prestigious Grand Hotel Park in Gstaad. The Manufacture of Le Brassus had two reasons to celebrate: the launch of the Royal Oak Offshore Ladycat chronograph and the opening of a new boutique in the hotel.

The link between the launch of a new product and the opening of a new boutique may not be apparent at first glance. However, the common denominator in this case is first-class yachtswoman Dona Bertarelli Späth, the person who put together the all-women Ladycat crew to compete in the regattas of the Challenge Julius Baer.

The Audemars Piguet name has graced Alinghi sails since 2002 and the Manufacture was drawn to Ms Bertarelli Späth's ambitious project from the outset, immediately agreeing to support the team. In addition to lending its technical prowess, Audemars Piguet was keen to promote the message Ms Bertarelli Späth was seeking to convey: sailing is a sport that requires stamina, agility, precision and coordination—all qualities brilliantly demonstrated by women.

With this in mind, Ms Bertarelli Späth made it her goal to both highlight the peerless skills of competitive female sailors and make the public more aware of cardiovascular disease among women. The Grand Hotel Park in Gstaad joined Audemars Piguet in sponsoring the magnificent Décision 35 Ladycat (SUI10) catamaran and with the opening of the new boutique the two partners further strengthened the synergy of their partnership.

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