Home / Knowledge / News / Fashion / Expansion of Bare Escentuals RareMinerals
Expansion of Bare Escentuals RareMinerals
05
Feb '08
Bare Escentuals Inc, the creators of bareMinerals, the #1 mineral based makeup brand in the US, announces the launch of two new mineral-based skincare products under the RareMinerals product line, offering consumers a whole new approach to skincare. The two new products, Renew & Reveal Facial Cleanser and Blemish Therapy, augment the RareMinerals skincare product line offering natural, mineral-based alternatives to traditional cleanser and acne treatment products.

“We are extremely proud to have extended our leadership in mineral cosmetics to mineral skincare,” said Jim Taschetta, Chief Marketing Officer. “Just as we created the mineral cosmetics category, we are focused on developing and leading the mineral skincare market. The customer response to our RareMinerals product line has been terrific, and we look forward to expanding the line based on their feedback.”

RareMinerals skincare products combine the highest quality all-natural ingredients with the skin-renewing benefits of an exclusive patent-pending 100% pure RareMinerals concentrate, to effectively and comfortably deliver multiple benefits to the skin with no preservatives or irritants.

The Renew & Reveal Facial Cleanser is the first ever mineral-based cleanser in a concentrated powder form that gently cleanses, exfoliates and nourishes skin while restoring its natural radiance. The water-activated formula comes in powder form to maintain its purity and potency.

The Blemish Therapy treatment is proven to powerfully, yet gently clear and heal blemishes. The breakthrough formula combines the proprietary 100% pure RareMinerals concentrate with the acne-fighting benefits of natural sulfur to treat and heal existing acne while preventing future breakouts from forming.

The new products join the existing RareMinerals Skin Revival Treatment, a mineral-based nighttime treatment that was launched in 2006. Initially launched on QVC, these products will roll out to expanded distribution in the first half of 2008 including Bare Escentuals Boutiques and website, Sephora, Ulta, domestic Spas, and select Nordstrom and Macy's.

Bare Escentuals Inc


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Ajay Ghariwala, Luthra Group

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Viral Desai, Zenitex Mill Pvt Ltd

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Pierre Wiertz, EDANA

Pierre Wiertz
EDANA

EDANA, the international association serving the nonwovens and related...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search