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Ascendia Brands ropes in Mr. Keith Daniels as CFO
Feb '08
Ascendia Brands Inc announced the appointment of Keith S. Daniels, CPA, as Executive Vice President and Chief Financial Officer, effective February 4, 2008. Mr. Daniels replaces Jack P. Wissman, who served as Interim Chief Financial Officer pursuant to a financial services agreement with Carl Marks Advisory Group LLC. Mr. Daniels' appointment takes effect immediately.

Prior to his appointment, Mr. Daniels, age 38, had served as Senior Vice President, Finance, of the Company since March, 2007. From 2002-2007 he was Vice President, Finance, of Newell Rubbermaid Inc, where he implemented and oversaw several major financial and operational reporting and control initiatives, including Sarbanes-Oxley compliance procedures.

Prior to that he worked at Philips Consumer Electronics and The Disney Company in various finance roles. Mr. Daniels, who is a Certified Public Accountant, holds a Bachelor of Arts degree in Economics from Princeton University and a Masters in Business Administration from Duke University's Fuqua School of Business.

Steven R. Scheyer, President and Chief Executive Officer of Ascendia, commented: “Keith was a key player in the recent successful re-negotiation of our senior debt facility. We are fortunate that he has agreed to assume these new responsibilities as we move forward.”

Ascendia Brands Inc

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