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Sof Sole unveils new cleat performance footbed

Sep '05
Sof Sole - Click-Clack of Youth & Adult Cleated Footwear
Premium insoles and shoe care maker Sof Sole is proud to announce a new performance footbed that is designed for athletic cleats. The Cleat performance footbed is specifically designed to reduce cleat pressure on the feet and increase comfort for the athlete.

If you have ever played any organized sport then you can remember how uncomfortable those cleats you used to have to wear were. They were great for traction, but murder on your feet.

The Cleat footbed is designed for all foot types, including youth sizes and is ideal for use in any cleated shoe; football, soccer, baseball or track. The footbed is constructed of ultra lightweight (less than 1 oz.) Implus foam and includes a Hydrologix moisture management cover to move moisture away from the feet.

The key is how the footbed absorbs the shock that occurs when cleats makecontact with the ground. "The Cleat" is able to absorb that pressure, which reduces the stress put on the feet.

John Andrews, Vice President of Marketing for Implus Footcare LLC stated that anyone who participates in sports knows that being comfortable on your feet can help improve your performance. Cleats are made of hard materials that are designed to take the abuse of a full sporting season. The result is shoes that sacrifice comfort to increase durability. The Cleat Footbed allows athletes to get the same durability from the cleats with the added benefit of comfort!

Podiatrist Dr. David Sharnoff, who is one ofthe leading podiatry sports consultants in the US, says that comfort is especially important for young children. "Too often parents will simply purchase the cheapest cleats for their children. They never take into account the importance of comfort and performance which is extremely important since their feet are still developing."

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