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Home / Knowledge / News / Fashion / TotalBeauty skyrockets to top ten beauty website for women
TotalBeauty skyrockets to top ten beauty website for women
Feb '08
Within just one month of its official launch date, , the most comprehensive online beauty library for women, is generating over half a million monthly unique visitors to its community since going live in December 07.

With over 60,000 product reviews of prestige, mass market and spa brands, this innovative beauty resource has skyrocketed to one of the top 10 beauty destinations on the internet for women.

Founded in 2007 and venture backed, helps women achieve their beauty goals. The 'Product Library' is the first and largest unbiased product review directory.

The 'Beauty Scout' tool acts as a personal beauty consultant, giving members the option to customize the site and generate recommendations to match their individual needs and preferences.

' TV' is filled with hours of helpful and entertaining how-to videos that offer easy to achieve beauty solutions. This community resource is where women can share their opinions and connect with other women who have similar beauty issues and questions. is the first completely unbiased and comprehensive resource for beauty product information and beauty solutions online.

"Women are incredibly passionate about beauty and hungry for a platform to learn and share. is that place," said CEO and Founder Emrah Kovacogl, who developed the concept of after working at Procter & Gamble as the Global Digital Brand Manager for the Cosmetic Category.

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