Interviews
Wooly Bully Wear unveils 2008 line with new pricing strategy
08 Feb '08
2 min read
"In offering something for everyone, that plays directly into a diversity in price points," Davis says. "We don't want to hear that people can't afford our fleece outerwear. We want to hear that they love it, they're wearing it, and it's priced just right."
In terms of design, "classic" has had a comeback for Wooly Bully Wear's 2008 collection. In fact, much of the line has taken on a more traditional look, with the company's designer, Michael Milhalik, bringing in some cardigans as well as cropped looks.
"We've noticed that there's a big demand for that classic styling, which appeals to a wider audience," Davis says. "But we're known for – and will always specialize in - truly unique, fleece outerwear for women. Basic, boring fleece has saturated the market. We're anything but that."
In terms of design, "classic" has had a comeback for Wooly Bully Wear's 2008 collection. In fact, much of the line has taken on a more traditional look, with the company's designer, Michael Milhalik, bringing in some cardigans as well as cropped looks.
"We've noticed that there's a big demand for that classic styling, which appeals to a wider audience," Davis says. "But we're known for – and will always specialize in - truly unique, fleece outerwear for women. Basic, boring fleece has saturated the market. We're anything but that."
Wooly Bully Wear
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