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RN Group & Nu Skin tie up for promotion in Nizhni Novgorod
Feb '08
January 28, 2008 RN Group agency and the company NU SKIN Enterprises defined concept of moving NU SKIN in Nizhny Novgorod and signed an agreement on cooperation in the sphere of marketing and public relations.

NU SKIN Enterprises (USA) is a global leader in the development and manufacture of innovative systems for skin care. In Russia, the company was previously represented mainly in Moscow and the Urals. Now there and representation in Nizhny Novgorod.

According to the PR - Director NU SKIN "Nizhny Novgorod region is one of the most promising and rapidly developing in Russia.

NU SKIN American leadership a long time refused to absorb the Russian market due to the unstable situation in the country, worked exclusively with Western Europe and the East (in Japan, for example, the market share of professional cosmetics NU SKIN is 48%).

But now that the market has stabilized the situation in Russia is not such a good opportunity to take advantage of it is simply despicable.

In Nizhny Novgorod NU SKIN Enterprises plans to launch a massive public relations campaign, which will be the implementation agency for Public Relations RN Group.

"We have already defined the concept and approved it on the board of directors NU SKIN, currently being negotiated in the last stages of the details and funding. Start campaign will be held in conjunction with the February 23 ".

For RN Group event of such a plan - not just an opportunity to implement a major project is primarily a tribute to the professionalism of the agency staff, modern vision of the situation in the region and the tremendous creative potential.

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