Allen Solly as 'Most Admired Menswear Brand of the Year'

08 Feb '08

1 min read

Allen Solly, the brand that revolutionized “Friday Dressing” concept in India received the prestigious “Most Admired Menswear Brand of the Year” Award at the renowned Lycra Images Fashion Awards 2008.

Says Mr R Satyajit, Chief Operating Officer, Allen Solly, “Its an honour to win this award. This award is a testimony to how Allen Solly continues to stay ahead of the curve and retain a powerful brand identity and a consumer connect.

Consumers recognize Allen Solly as a `relaxed work wear brand'. Needless to say, over the years, we have identified this niche and dominated it.”

Allen Solly questions the norms of conventional dress code at work and reflects one's unconventional mind like no other formal wear brand can.

The brand is successfully growing at 25% year-on-year and plans are on the anvil to launch new categories that will excite consumers.

Recently, Allen Solly launched “Allen Solly Youth” catering to the young consumer who wants to look trendy and fashionable.

The Lycra Images Fashion Awards 2008

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