Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Live in Rockport connects fashion & function
Live in Rockport connects fashion & function
Feb '08
The Rockport Company announces a new advertising campaign – “Live in Rockport” – to promote its 2008 collection. The campaign, developed with Boston-based agency Hill Holliday, was inspired by the sophisticated, authentic and wearable nature of Rockport shoes and will be launched in more than 60 countries worldwide in late February 2008.

“The 'Live in Rockport' campaign connects the Rockport brand to the global metropolitan consumer in an authentic and visually compelling way,” said Michael Rupp, Rockport CEO and president.

The new campaign captures the benefit of wearing a shoe that looks and feels good, as portrayed by people in everyday situations-ranging from a free spirit playing Frisbee to a mother holding a baby to a couple dancing in a club.

A unique combination of fashion and product photography techniques successfully illustrates the beauty, detail and style of the new Rockport collection. The common theme seen throughout the images in the campaign is one of people living their lives in a pair of Rockport shoes.

“Rockport represents shoes designed for life,” said Doug Gould, Hill Holliday SVP, Associate Creative Director. “We collaborated to create a campaign that brings that message to life and marries shoe and lifestyle imagery in a unique way.”

The “Live in Rockport” campaign will appear in print, radio and online advertising channels, on in-store displays and on the Rockport Web site. The company plans to update the campaign imagery later this year to promote the autumn/winter 2008 collection.

The Rockport logo and tagline, The Differences Inside, will continue to be used in all advertising, product packaging and branding.

The Rockport Company

Must ReadView All

Sri Lanka reduces VAT on imported fabric to 5%

Textiles | On 24th Sep 2018

Sri Lanka reduces VAT on imported fabric to 5%

Considering the requests made by the stakeholders in the fabric...

E-com firms in India to deduct 1% TCS under GST from Oct 1

Apparel/Garments | On 24th Sep 2018

E-com firms in India to deduct 1% TCS under GST from Oct 1

E-commerce companies in India will have to deduct 1 per cent tax...

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

Interviews View All

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Hannah Lane, Redress

Hannah Lane

Encouragement from brands will motivate supply chains to become more...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Pierre Wiertz, EDANA

Pierre Wiertz

EDANA, the international association serving the nonwovens and related...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Marcel Alberts, Eurofibers

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search