Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Designer Yigal Azrouel launches K-Swiss footwear for Fall
Designer Yigal Azrouel launches K-Swiss footwear for Fall
20
Feb '08
Designer, Yigal Azrouel unveiled the latest footwear collection for K-Swiss at his Fall 2008 Ready-to- Wear show during New York's Fashion Week earlier this month.

The partnership marks the second collaboration between the designer and the globally renowned footwear brand.

Set in a vacant warehouse in the Meat Packing District with looped footage of the skyline and subway projected onto the exposed-brick walls, the Yigal Azrouel for K-Swiss Fall 2008 collection is downtown chic meets California casual.

"Keep it Pure," the brand's new tagline, best describes the look and feel of the sneakers designed by Azrouel. Jennifer Weiderman, VP of Marketing at K-Swiss noted, "It was so easy to work with Yigal again.

He understands the heritage of K-Swiss and takes our most iconic silhouettes and makes them works of art. His use of materials and knack for designing the collection to be laid back, cool and casual is the perfect compliment to his sportswear collection."

"The focus of my collection for K-Swiss is bringing design quality to sportswear with the use of fabrics that are not normally used for sneakers," explained Azrouel.

"I used buffalo check wool for one hi-top, and calf suede, cracked leather and washed cotton canvas for other styles. For the lining I used heavy twill tape while a lighter version was incorporated in piping and binding.

I wanted to re-create the sneaker I wore and loved when I was younger, so they have a retro vintage feel to them. The primary color blocking, the distressed washed feel and the subtle, tonal topstitching all evoke that mood and nostalgia."

K-Swiss


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Sonia Agarwal, Whitenife

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Spokesperson, Hugo Boss

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search