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Style Perfect to focus sponsorship revenues
20 Feb '08
3 min read
These lifestyle brands are best reinforced through dynamic, live fashion shows that we intend to produce throughout the year at select venues across the United States, perhaps even internationally. Style Perfect has the 'perfect' opportunity to create memorable events that resonate with consumers and potential sponsors alike, and create lucrative cross-marketing opportunities between Black Chandelier and our sponsors.”
Style Perfect's first event is tentatively planned to be held during Fashion Week in Los Angeles. Notable media and sponsors commitments to-date are Amtrak, Myspace.com Fashion, LA Times, Sence Rare European Rose Nectar, WireImage, Swindle Magazine, LA Weekly, Variety, Buzznet.com, Sickam.com, and Global Simulcast. Additional sponsors are still being procured.
Surber added, “In addition to our key sponsors, we expect viral marketing to play a key part in driving follow-up publicity. Our events will be attended and proactively marketed by seven of today's top Internet Viral Marketing Stars, who have an estimated 69 million combined hits per day. Our staff is currently developing an on-site kiosk to sell Black Chandelier clothing at the next fashion event, which we are expecting over 3,000 attendees.
“Nexia will reinvent and retool its retail store expansion plans upon raising sufficient capital to support its goal of opening at least 50 Black Chandelier stores across the nation. The fashion shows will become a more prominent tool in effecting our expansion goals.
Becoming an international brand is a challenging feat for any small company that requires commitment, patience and persistence as well as a willingness to change and learn from past mistakes. Our team is committed to the success of our retail fashion aspirations.”
Style Perfect's first event is tentatively planned to be held during Fashion Week in Los Angeles. Notable media and sponsors commitments to-date are Amtrak, Myspace.com Fashion, LA Times, Sence Rare European Rose Nectar, WireImage, Swindle Magazine, LA Weekly, Variety, Buzznet.com, Sickam.com, and Global Simulcast. Additional sponsors are still being procured.
Surber added, “In addition to our key sponsors, we expect viral marketing to play a key part in driving follow-up publicity. Our events will be attended and proactively marketed by seven of today's top Internet Viral Marketing Stars, who have an estimated 69 million combined hits per day. Our staff is currently developing an on-site kiosk to sell Black Chandelier clothing at the next fashion event, which we are expecting over 3,000 attendees.
“Nexia will reinvent and retool its retail store expansion plans upon raising sufficient capital to support its goal of opening at least 50 Black Chandelier stores across the nation. The fashion shows will become a more prominent tool in effecting our expansion goals.
Becoming an international brand is a challenging feat for any small company that requires commitment, patience and persistence as well as a willingness to change and learn from past mistakes. Our team is committed to the success of our retail fashion aspirations.”
Nexia Holdings Inc
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