Interviews
News Flash
Downy & Gen Art partner with three emerging designers
21 Feb '08
3 min read
Beginning February 19, 2008, consumers will be able to take part in the designers' online journeys to each create three pieces inspired by The Radiance Collection.
Consumers can log on to DiscoveringRadiance.com to join the journey by creating their own mood boards, a visual collage that represents their moods and thoughts, that will ultimately aid Lara, Khary and Jerry in creating lines of clothing inspired by the three scents of the new Collection: Amethyst Mist, Turquoise Frost and Pink Opal.
After the six week design phase, the three finished lines will be unveiled on DiscoveringRadiance.com, where consumers have until April 14, 2008 to log on and vote for their favorite designer.
After the voting phase is complete, the winning designer will choose the mood board that best inspired them. The consumer that created the mood board of the winning designer will be announced on May 19, 2008 and will win a trip for two to attend the 2009 People's Choice Awards, where the winning design will be showcased on the red carpet.
From the same perfumers that brought to life the scents of brands including Valentino, Escada, and Lacoste, comes the new Downy Simple Pleasures Radiance Collection, a new line of fabric enhancers that offers luxurious smelling fragrances for your fabrics.
Launching in February, the new Collection also features Perfume Micro Capsule (PMC) scent technology that deposits microscopic capsules of perfume onto fabrics during the rinse cycle which rest in your fabrics when washing is completed. These aromatic perfumes are released with friction throughout wear, creating a burst of fragrance.
Consumers can log on to DiscoveringRadiance.com to join the journey by creating their own mood boards, a visual collage that represents their moods and thoughts, that will ultimately aid Lara, Khary and Jerry in creating lines of clothing inspired by the three scents of the new Collection: Amethyst Mist, Turquoise Frost and Pink Opal.
After the six week design phase, the three finished lines will be unveiled on DiscoveringRadiance.com, where consumers have until April 14, 2008 to log on and vote for their favorite designer.
After the voting phase is complete, the winning designer will choose the mood board that best inspired them. The consumer that created the mood board of the winning designer will be announced on May 19, 2008 and will win a trip for two to attend the 2009 People's Choice Awards, where the winning design will be showcased on the red carpet.
From the same perfumers that brought to life the scents of brands including Valentino, Escada, and Lacoste, comes the new Downy Simple Pleasures Radiance Collection, a new line of fabric enhancers that offers luxurious smelling fragrances for your fabrics.
Launching in February, the new Collection also features Perfume Micro Capsule (PMC) scent technology that deposits microscopic capsules of perfume onto fabrics during the rinse cycle which rest in your fabrics when washing is completed. These aromatic perfumes are released with friction throughout wear, creating a burst of fragrance.
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-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
