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Benetton preliminary results shows 9.1% growth in 2007
22 Feb '08
3 min read
In the year just closed, the Group's brands and the international markets in which the company operates performed as follows:
Brands:
In 2007, United Colors of Benetton Adult grew by 9.0% as a result of the expansion of the collections offered to specific market segments. Collections for men, in particular, generated a positive response from consumers, achieving, during 2007, the medium-term development target of 20 per cent of total brand sales. This was attributable also to the first dedicated stores and specific corners, both designed to highlight the quality and completeness of the Benetton offer for men.
In terms of the plan to diversify the offer by age band, United Colors of Benetton Children (+15% in the year) focused on prenatal and baby wear for children up to five years old. The new Benetton Baby sign was introduced, which identifies a series of stores dedicated to babies and new mothers. In 2008, the opening of 50 new stores is planned, in a setting carefully designed for this type of purchase and to enhance the products offered.
The Accessories segment, identified as one of the drivers for future growth, saw the introduction in Rome of the first fully dedicated store, with elegant interiors and refined design. The strategy for opening new Accessory stores, UCB and Sisley, includes a widening of the offer in 2008, in particular with the inclusion of high-end products.
With an increase in sales of around 6% in 2007, Sisley confirmed the growth expectations associated with the new “glamour” identity of the brand, supported by an incisive program of new store openings in Italy and abroad: around 50 new locations in the year.
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Brands:
In 2007, United Colors of Benetton Adult grew by 9.0% as a result of the expansion of the collections offered to specific market segments. Collections for men, in particular, generated a positive response from consumers, achieving, during 2007, the medium-term development target of 20 per cent of total brand sales. This was attributable also to the first dedicated stores and specific corners, both designed to highlight the quality and completeness of the Benetton offer for men.
In terms of the plan to diversify the offer by age band, United Colors of Benetton Children (+15% in the year) focused on prenatal and baby wear for children up to five years old. The new Benetton Baby sign was introduced, which identifies a series of stores dedicated to babies and new mothers. In 2008, the opening of 50 new stores is planned, in a setting carefully designed for this type of purchase and to enhance the products offered.
The Accessories segment, identified as one of the drivers for future growth, saw the introduction in Rome of the first fully dedicated store, with elegant interiors and refined design. The strategy for opening new Accessory stores, UCB and Sisley, includes a widening of the offer in 2008, in particular with the inclusion of high-end products.
With an increase in sales of around 6% in 2007, Sisley confirmed the growth expectations associated with the new “glamour” identity of the brand, supported by an incisive program of new store openings in Italy and abroad: around 50 new locations in the year.
Click here to view more:
Benetton Group
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Folker Stachetzki
Brother Internationale Industriemaschinen GmbH
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