12 finalists from Casting Calls to participate in Fashion Show
04 Mar '08
2 min read
The winners will also win a $1000 Lord & Taylor shopping spree and each of the ten finalists, a $500 Lord and Taylor shopping spree.
Aimed to modernize the store's image while celebrating its 181-year-old heritage, Lord and Taylor's branding campaign debuted last Fall, showcasing the results of the four year repositioning effort spearheaded by Jane Elfers, Lord and Taylor's President and Chief Executive Officer.
Lord and Taylor has created a buzz in the fashion industry by demonstrating its commitment to upgrading merchandise assortments, in-store services and amenities, brand packaging and the total overhaul of its media mix.