Cosmetics giant Coty, known for its celebrities tie-ups for creation of facinating fragrances, has got former beauty queen and model turned Academy Award-winning actress Halle Berry, to launch an entire collection of perfumes. The first fragrance range will come in the market next year.
Berry, herself will develop the perfume portfolio and at the same time will appear in add campaigns for the product promotion.
Halle has an element of mystery, which would add to anticipation of customers, who already enjoys a huge fan following. People have seen Halle working out magic on the celluloid, now her essence will surely pull crowd to the stores.
Coty has earlier collaborated with renowned stars like Jennifer Lopez, David and Victoria Beckham, Sarah Jessica Parker, Gwen Stefani and Celine Dion. Now Halle Berry has joined the bandwagon to make her mark in the aromatic world.
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