Home / Knowledge / News / Fashion / Basketball star Dwyane partners with Converse to create apparel, footwear brand

Basketball star Dwyane partners with Converse to create apparel, footwear brand

23
Sep '05
Dwyane Wade
Converse is an American athletic shoe brand announced long-term, strategic partnership with professional basketball star Dwyane Wade to create footwear, apparel and equipment for America's first basketball brand.

"Dwyane has proven to be an important partner in re-establishing Converse basketball," said Jack Boys, Converse CEO. "They are confident this will be a mutually successful relationship with Dwyane."

Converse's legacy and its position as The First School of the game began even before professional basketball was established. Starting with the Chuck Taylor All Star shoe in 1923, Converse led with footwear innovations that resulted in unmatched, legendary performance basketball shoes that defined eras and contributed to the evolution of the game. Converse enlisted Wade at the beginning of his professional career as his style of play and the values he shares with the brand made him an ideal partner.

Wade will continue to be actively involved in the design and development of every product using his name including footwear, apparel, accessories and equipment.

"I am excited to extend my partnership with one of the premier shoe and apparel companies in the world. Converse represents tradition, a passion for sports and has a vision to revolutionize the industry," said Dwyane Wade.

"Dwyane's understanding of the essence of basketball and ability to bring his unique creativity and originality to the game make the partnership a perfect fit," said Ric Wilson, Director of Sports Marketing. "Dwyane joins the legacy of great Converse players like Julius Erving and represents the values of the brand."


Must ReadView All

Pic: Dong Nhat Huy / Shutterstock.com

Apparel/Garments | On 20th Apr 2021

New guidance for Vietnam's apparel and footwear industry

The Australian Human Rights Commission has released new human rights...

Pic: Shutterstock

Textiles | On 20th Apr 2021

Egypt ready for world's largest textile factory by March 2022

Egypt is going full throttle with the construction of a textiles...

Pic: I Love Coffee dot Today / Shutterstock.com

Apparel/Garments | On 20th Apr 2021

COVID-19 lockdown halts garment production in parts of Cambodia

A 14-day lockdown imposed to curb the spread of COVID-19 pandemic has ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Chendhuran Sundar,

Chendhuran Sundar

Headquartered at Singapore, Crocodile is a global fashion and lifestyle...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah &amp; Sandeep is a luxury menswear label...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search