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Jerry Leigh & Lavigne to launch junior's lifestyle brand
06
Mar '08
Jerry Leigh, the manufacturer responsible for building brands inspired by some of most prominent music personalities, announced its latest partnership with Avril Lavigne.

This July, Jerry Leigh and Lavigne will launch Abbey Dawn a new junior's lifestyle brand to be sold exclusively at Kohl's in the U.S, with additional opportunities currently being explored internationally.

"Following the success of Gwen Stefani's Harajuku Lovers, tokidoki and our long standing relationship with Disney, the partnership with the multi-talented Lavigne was a natural succession," says Andrew Leigh, President of Jerry Leigh.

"Our partnership with Avril Lavigne allows us to be true brand builders and we are proud to welcome Abbey Dawn into our family. We look forward to working with Kohl's on this launch and believe it will be a retail success."

Comprised of jewelry and apparel that mirror Lavigne's rock style and energy, the collection will be updated every 60 days with new prints and pieces for juniors to further define their own individual styles.

Additional categories will be added to the Abbey Dawn line including shoes and bags. The first collection will be sold in nearly 1,000 Kohl's stores nationwide in time for back-to-school shopping and marks Lavigne's first retail collaboration to date.

Jerry Leigh


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