Home / Knowledge / News / Fashion / 'Reflections of Beauty' for Mercedes-Benz by Davis Factor
'Reflections of Beauty' for Mercedes-Benz by Davis Factor
06
Mar '08
Mercedes-Benz has been connected with artists for decades - Andy Warhol in the 80's, Hiro Yamagata in the 90's, Georgio Armani earlier this century and whether the work is commissioned or simply inspired, the outcome is always unique and memorable.

When Mercedes- Benz committed to all three major fashion shows in the US, Davis Factor, noted fashion photographer, Chief Creative Officer and co-founder of Smashbox Cosmetics and Studio Services, was selected to combine the Mercedes-Benz silhouette with that of high fashion.

"Davis was the natural choice for the Mercedes-Benz fashion campaign," says Lisa Holladay, Manager of Brand Experience Marketing for Mercedes-Benz USA.

"He's a celebrated photographer, is passionate about the fashion community, and has been familiar with our vehicles for many years."

The collection is comprised of stunning visuals that have become the backdrop for the Mercedes-Benz Fashion Week Newsgroup Web site, as well as the online and direct marketing materials.

"Reflections of Beauty" will be displayed at all five fashion weeks in New York (February and September), Miami Swim (July) and Smashbox Studios/Los Angeles (March and October), with different images to compliment each event's designers, styles and vehicles.

"I am truly honored to be the official photographer of the 'Reflections of Beauty' series for Mercedes-Benz," says Davis.

"Based on the theme, I really wanted to blend beauty and fashion with the automobiles using reflective surfaces and light to create a modern feel."


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Sunil Rathore, Lacoste India

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli, Epson, For.Tex & F.lli Robustelli

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search