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Kohl's & Avril Lavigne to launch Abbey Dawn July
06 Mar '08
2 min read
The 2008 back-to-school collection is created from Lavigne's own closet and will feature two key fashion collections at launch. The first features a combination of feminine sophistication and rock-and-roll attitude, which includes bold colors and mix-and-match iconic prints; and the second features a fusion of ska, reggae and skater with a balance of traditional tartan plaids, checks and stripes.
Apparel and jewelry will be available at launch. Additional categories may be added over time. Abbey Dawn will be sized 0-13 in bottoms and S-XL in tops.
Abbey Dawn will join Kohl's existing line-up of exclusive and private brands and comes on the heels of recent announcements like Dana Buchman and FILA SPORT and successful launches like Simply Vera Vera Wang and Food Network.
Apparel and jewelry will be available at launch. Additional categories may be added over time. Abbey Dawn will be sized 0-13 in bottoms and S-XL in tops.
Abbey Dawn will join Kohl's existing line-up of exclusive and private brands and comes on the heels of recent announcements like Dana Buchman and FILA SPORT and successful launches like Simply Vera Vera Wang and Food Network.
Kohl's Corporation
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