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WestPoint declares multi-year agreement with Harley-Davidson

Sep '05
Nation's premier home fashions manufacturer and marketer WestPoint Home Inc announced new multi-year Licensing Agreement with Harley-Davidson Motor Company, to produce and market Juvenile Bedding and Bath accessories as part of the Youth Home Furnishings Collection for markets throughout the U.S. and Canada.

"WestPoint Home has a longstanding tradition of outstanding management of branded home fashions merchandise," said WestPoint Home President and CEO M.L. "Chip" Fontenot. "They look forward to utilizing this expertise in working with Harley-Davidson."

The new product line will be introduced in the October 2005 Fall Market Week in New York City, with an anticipated second-quarter 2006 shipping date to WestPoint Home's Department and Specialty Store customers as well as the Harley-Davidson dealerships nationwide.

"Customers enjoy sharing their enthusiasm for Harley-Davidson with their families - especially children and grandchildren," said Ruth Crowley, Harley-Davidson Vice President of general merchandise. "These products give young enthusiasts an opportunity to customize their rooms expressing their personal spirit of freedom and individuality."

Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers on a worldwide basis, a complete line of motorcycle parts, accessories, apparel and general merchandise.

The Harley- Davidson business philosophy centers on the relationship with its customers and exceeding their expectations through constant product innovation and operational excellence. Established over a century ago, Harley-Davidson has worldwide sales of in excess of $5 billion

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