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AUSE symbol to reflect the company's new focus

Mar '08
Aussie Soles International LLC, has announced that effective the opening of market on March 24, 2008 the company's trading symbol has changed from KNIE to AUSE.

This symbol change will reflect K-9 Concepts' recent acquisition of certain intellectual property assets through the acquisition of Aussie Soles International LLC.

"We are very pleased and excited that our new symbol will reflect the Company's new focus," said Founder and CEO Craig Taplin. "We are striving to become a leader and innovator in the footwear and apparel market."

Aussie Soles develops and retails innovative hard sole casual footwear that utilizes technically advanced closed cell polymer foam, "AUSLITE" which is soft, supportive, slip resistant and anti bacterial! Aussie Soles will concentrate its efforts on retailing and branding its primary footwear line, which consists of; SNUGGS, STARFISH and MARINE.

Focusing on these primary lines with their unique materials & design Aussie Soles is setting itself apart from its competitors.

The "closed cell polymer" footwear phenomenon has exploded onto the sporting apparel markets. Aussie Soles has improved on this product by introducing its own hard sole (AUSLITE) footwear, which sets itself above industry leaders, such as Nasdaq listed CROCS in the "closed cell Polymer" footwear market.

Aussie Soles hard sole concept is available in a variety of colors and styles to ensure that every person will find a pairthat is perfectly suited for them.

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