Tap into valuable industry insights from the world with F2F Prime. Start your 30-day trial for just $1
Start Trial

'Running of the Brides' in Virginia for the first time

02 Apr '08
2 min read

It's shopping as a full-contact sport. And the women who take part in the "Running of the Brides" at Filene's Basement wouldn't have it any other way.

The latest bargain stampede takes place Friday, April 4 at Filene's Basement on Route 7, across from Tyson's Corner Center.

"We promise our vendors that we won't reveal the labels, but I can say that these are well-known names featured regularly on the pages of popular brides' magazines," said Anna Podore, the Basement's wedding gown buyer.

Which is why, when the doors open, there is a mad dash to the racks held up by store employees so they don't topple and those racks are usually stripped bare in under a minute.

Then it's time for the women to strip down to leotards, sports bras or even underwear to try on the gowns right on the sales floor.

If it doesn't quite fit, a seamstress can do the trick, and the bride can still come out way ahead. But what happens if a petite bride found she pounced on a size 14 dress in pink chiffon instead of a size 4 in white satin? That's when the real fun begins, as the women start bartering to find the right designer or size. It's a ritual that turns Filene's Basement into an old- fashioned bazaar.

Filene's Basement Inc

Leave your Comments

Esteemed Clients

TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
Advanced Search