Crayola introduces new line of self-expression products for girls

27 Sep '05

3 min read

Crayola Canada has launched a complete new line of self-expression products designed for girls six to nine years old.

Crayola Canada spokesperson Paul Zadorsky stated that they believe this is a market that has not been adequately addressed until now. Young girls have too often been limited to doll and playhouse play but their studies show that girls age six to nine are keen to express their own unique personality and style, alone and with friends. Girlfitti will encourage their creativity, their sense of fashion and explore their personality - through play, arts and crafts.

Nearly a dozen new Girlfitti products are now on store shelves across Canada. They are grouped to address girls' desire for friendship, fashion and special secrets/memories. Most, if not all, of the Girlfitti products make excellent activities for sleepovers and birthday parties.

To help connect with friends, Girlfitti introduces Smart Charms Bracelets (package of two to share with a best friend) that allow girls to stylize their own bracelets with friendship charms. Electronic/infrared technology built into each bracelet causes the bracelet to light up when the friend is near.

Girlfitti Light up Pendant is also customizable, with a code book and charms that light up in different sequences to communicate secret messages. Girlfitti Magna Style uses magnetic and decorative beads for unlimited fashion jewelry creation.

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