Coty will have extensive involvement in the various shows airing on HSN. The beauty company will work hand-in-hand with the network to determine show concepts and in show development and production.
Today's announcement unveils the beginning of Coty Prestige's new global e-commerce strategy that will include additional partnerships in the coming year.
Coty Prestige President Michele Scannavini has appointed Peggy Elsrode to lead the global e-commerce initiative and provided her with a dedicated staff to ensure that Coty reaches its objectives.
"We look forward to working with our new partners and reaching new consumers with our products," commented Michele Scannavini, President, Coty Prestige. "Our new e-commerce strategy will provide a new avenue of retail and revenue for Coty."
Elsrode noted that "HSN's ability to reach 90 million U.S. homes represents a powerful opportunity and allows us to bring to life the story of Coty's brands, further increasing their visibility and success."
Additional details regarding specific product distribution via HSN and HSN.com will be available at a later date.
20240830145952.gif)
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
