"This is a thrill for Addition Elle," says Addition Elle President Kerry Mitchell. "We're excited about this fabulous limited-edition line and our collaboration with LOULOU. We admire LOULOU's commitment to fashion for everyone, not to mention the magazine's stylish influence. We look forward to seeing how our shoppers adapt the LOULOU Limited Edition Collection by Addition Elle to fit their own personal looks."
In conjunction with the collection's debut, the April issue of LOULOU features a special 14+ fashion supplement, dedicated solely to plus-sized styles. Called "LOULOU For You," it is jam-packed with helpful tips and stunning photography to inspire those spring shopping sprees. The "LOULOU For You" pullout is inserted in the April issue of LOULOU, which hit newsstands on March 28 in Québec and March 31 nationwide.
This is the first collaboration between LOULOU, Addition Elle, Penningtons and MXM.