They continue their strategy of opening additional doors and expect to have a net increase of 21 stores this year, up 8 percent from a year ago. Their sales were down 9 percent for the quarter reflecting significantly fewer sales to the value channel and closeout retailers, reduced sales in the mid-tier channel and increased sales in premium department and specialty stores. They also continued the advertising campaign featuring Mischa Barton of 'The O.C.' into the fall season as part of their effort to attract younger customers.'
The Stride Rite Corporation markets the leading brand of high quality children's shoes in the United States. Other footwear products for children and adults are marketed by the Company under well-known brand names, including Keds, Sperry Top-Sider, Tommy Hilfiger, Saucony, Grasshoppers, Munchkin, Spotbilt and Hind. Apparel products are marketed by the Company under the Hind brand name.