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Launch of 'The Australian Merino Woolmark Prize'

09
Apr '08
Craig Welsh
Australian Wool Innovation (AWI) Chief Executive Craig Welsh announced the launch of 'The Australian Merino Woolmark Prize', awarding fashion creativity. This is a major step forward for the global wool industry in recognising emerging international talent from across the world.

The international prize has been conceived to assist emerging, leading talent to occupy a solid place in the global apparel industry.

In 1954, two young, unknown women's wear designers, Karl Lagerfeld and Yves Saint Laurent, stepped up onto a stage to accept their respective fashion design prizes, awarded by the International Wool Secretariat. Lagerfeld, then 21, was winner of the coat category. Saint Laurent, at a mere 19 years old, won the award for dress design.

Mr Welsh explained, “Identifying and investing in the next generation is critical to the success of any industry. We see this as an opportunity to support the future of design and at the same time, showcase to the world Australian Merino wool at its best and most innovative.

“It is also a way to assist future designers and consumers to understand the great benefits of Australian Merino wool being natural, biodegradable and sustainable, which makes it one of the most exciting natural fibres available today.”

Open to young designers who have recently graduated and are already professionally active, the prize was conceived to help nurture those most in need: the fashion designer on the cusp of commercial credibility.


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