Eyewear maker Oakley Inc announced the appointment of Frits van Paasschen to the company's Board of Directors. Van Paasschen is President and Chief Executive Officer of Coors Brewing Company, a subsidiary of Molson Coors Brewing Company. Coors Brewing Company is the third largest brewer in the US. The company's brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Aspen Edge, Keystone, Blue Moon and Zima XXX.
'With an extensive history of proven financial, strategic and operational experience, Frits brings outstanding oversight and expertise to their strong Board of Directors,' said Oakley Chairman Jim Jannard. 'His experience with some of the world's most recognized consumer brands and leadership in key markets outside the US. will be valuable as they strive to grow their business. He look forward to Frits' many contributions and to the continued guidance and counsel of each board member.'
Prior to joining Coors Brewing Company, Van Paasschen worked for Nike Inc from 1997-2004, serving as corporate Vice President and General Manager of Nike's Europe, Middle East and Africa (EMEA) region. In this position, he guided regional revenues to nearly $4 billion from approximately $2.5 billion over a four year period. He also served as Vice President/General Manager of the Canadian, Latin American and African business units from 1998 to 2000 including establishing the company's presence in Brazil, and prior to that, was Vice President of global strategic planning.
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