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Bluefly debuts 'b*fly' online boutique

Apr '08
Bluefly, the ultimate hook-up for the fashion obsessed, launched b*fly, a chic new online lifestyle boutique within Bluefly.com offering an eclectic mix of hand-picked contemporary styles for consumers looking to purchase the latest trends at a superior value.

The b*fly boutique, which carries separates for men and women including tops, bottoms, dresses, denim and accessories, offers Bluefly's devoted customers a fun new way to shop for that look that expresses their individual style all within a few short clicks.

“b*fly is designed to be that coveted specialty boutique that every fashionista strives to find,” said Bluefly CEO Melissa Payner. “We recognize that our shoppers are not always wearing head-to-toe haute couture. So now they'll have an outlet where they can mix and match the hottest contemporary separates to create their own signature look.”

While visiting the b*fly boutique customers can easily search through well-curated contemporary designer pieces including graphic tees, colorful tunics, casual denim, “boho” dresses, and bold accessories.

Bluefly's shoppers can rest assured that their favorite couture pieces are still just a click away on Bluefly.com, which carries over 350 American and European designers at values starting at 40% off.

Bluefly Inc

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