Home / Knowledge / News / Fashion / Bluefly debuts 'b*fly' online boutique

Bluefly debuts 'b*fly' online boutique

10
Apr '08
Bluefly, the ultimate hook-up for the fashion obsessed, launched b*fly, a chic new online lifestyle boutique within Bluefly.com offering an eclectic mix of hand-picked contemporary styles for consumers looking to purchase the latest trends at a superior value.

The b*fly boutique, which carries separates for men and women including tops, bottoms, dresses, denim and accessories, offers Bluefly's devoted customers a fun new way to shop for that look that expresses their individual style all within a few short clicks.

“b*fly is designed to be that coveted specialty boutique that every fashionista strives to find,” said Bluefly CEO Melissa Payner. “We recognize that our shoppers are not always wearing head-to-toe haute couture. So now they'll have an outlet where they can mix and match the hottest contemporary separates to create their own signature look.”

While visiting the b*fly boutique customers can easily search through well-curated contemporary designer pieces including graphic tees, colorful tunics, casual denim, “boho” dresses, and bold accessories.

Bluefly's shoppers can rest assured that their favorite couture pieces are still just a click away on Bluefly.com, which carries over 350 American and European designers at values starting at 40% off.

Bluefly Inc


Must ReadView All

Pic: Better Work

Apparel/Garments | On 24th Oct 2020

Positive change in Cambodian garment sector due to ILO BWP

Cambodian factories receiving the full package of services by Better...

Pic: Awaj Foundation

Apparel/Garments | On 24th Oct 2020

COVID erodes income of a third of Bangla apparel workers

Nearly a third of Bangladeshi garment workers suffered loss of...

Pic: Ralph Lauren

Fashion | On 24th Oct 2020

Ralph Lauren, Parity.org convene group to close gender gap

Ralph Lauren, which designs and markets premium lifestyle products,...

Interviews View All

Priyanka, Studio Priyanka Rajiv

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Arup Chakraborty,

Arup Chakraborty

Mirrorsize is a US-based start-up that provides artificial intelligence...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Iacopo Pardini,

Iacopo Pardini

Founded in 1953, Italian engineering company Arioli Spa started...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search