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Craftsmanship & Techrave - Originals theme for fall/winter

Apr '08
The adidas Originals fall/winter 2008 season continues to celebrate originality and stays true to its characteristics: a collection featuring authentic and creatively unique themes for the lifestyle market.

The line reflects how the Trefoil's essence inspires individuality while embodying the spirit of adidas' past and present.

Introducing two new themes, Craftsmanship and Techrave, the collection at the same time represents a further development of successful concepts such as adidas Grün, Tournament and Respect M.E. Moreover, the landmark collaboration with the Italian lifestyle brand Diesel is entering its next round, presenting an Originals Denim by Diesel line with ten styles to complete the offer of a holistic streetwear outfit.

The two new product themes Craftsmanship and Techrave will be exclusively available in adidas Originals stores worldwide. Both categories offer men's and women's styles combining footwear, apparel and accessories.

Creating high-quality and functional sporting goods has always been the distinguishing feature of adidas. The brand owns a significant craftsmanship heritage which is highlighted in this credible range that combines typical adidas quality and materials with creative and luxurious street fashion.

One of the men's highlight pieces is the ZX700 Boat, a creative street reinterpretation of the '80s running shoe series ZX.

Women will love the stylish, court-influenced purple Archive Cord Dress that features wintery craftsmanship materials like corduroy and tartan detailing.

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