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Adams appointed as Sr VP & CMO at Lord & Taylor's

Apr '08
Jane Elfers, Lord and Taylor's President and Chief Executive Officer, has appointed Roger Adams to the newly created position of Senior Vice President and Chief Marketing Officer.

His duties include brand management, creative and media services, consumer relationship management, market research, consumer insights, Internet marketing and sales promotion. Adams will report to Elfers.

"Roger's deep experience in growing sales, growing brands and developing relationships will be invaluable to the continued success of Lord and Taylor. We welcome Roger to the team."

Adams most recently served as the Chief Marketing Officer for The Home Depot. He also worked with Pepsi-Cola, Nabisco, Keebler and General Motors.

While at Pepsi Cola, North America, Roger helped start the New Business Team and was the architect of segmentation studies for new product launches.

At General Motors, he led the Buick, Pontiac and GMC businesses and built the CRM infrastructure for the company, as well as improving GM's web platforms.

He is a graduate of Northwestern University in Evanston, Illinois with a degree in Communication Studies and received his MBA in Marketing from New York University.

Adams appointment is part of the Lord and Taylor re-branding campaign that has produced such buzz in the fashion industry.

The campaign, which debuted last Fall, showcases the results of Elfers' much talked about commitment to upgrading merchandise assortments, in-store services and amenities and brand packaging, while upholding Lord and Taylor's 182 year history. LaVelle Olexa, Senior Vice President, Public Relations and Fifth Avenue Windows, reports to Elfers.

Lord and Taylor

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