Zirh Platnium launches exclusively at Barney's New York
17 Apr '08
3 min read
"We have had a longstanding relationship with the Zirh brand and think that Platinum offers a great opportunity for us and our customers who are looking for strong, performance products," says Bettina O' Neill, Vice President, Divisional Merchandise Manager for Cosmetics & Fragrances, Barneys New York.
"Brian Robinson and his team have done an impressive job of combining innovation in formulation with a strong design concept.
We believe that it will be well received by our customers and that the brand has a lot of potential. We are excited to be launching the line exclusively in Spring 2008."
Formulated with a combination of naturally derived ingredients and bio-actives specifically geared toward the needs of men's skin, Zirh Platinum is the first line to harness the power of the Kalahari Watermelon, sourced from the Kalahari Desert in Africa.
Exhibiting self-protective qualities, including a high tolerance for drought, to prevent itself from becoming extinct, the extract from this watermelon has shown to have exceptional protective and moisturizing benefits.
Zirh Platinum's 8 SKU lineup is priced at $65-$145. In addition to launching at all Barney's New York locations in the U.S. this April (as well as Zirh.com), an extensive international roll out is planned, starting with Holt Renfrew in Canada and Liberty of London in the U.K.
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