Ms. Oelschlager's personal design philosophy is that all women should experience great clothes they feel beautiful in.
Ms. Wann knows that BooTay Designs has tapped into a niche market and is happy to be providing clothes that women will feel and look amazing in.
She asks, "How many times have women gone into a dressing room with a stack of clothes and left that dressing room feeling worse than when they went in? Every woman deserves to have an amazing dressing room experience."