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Designers to exhibit unique creations at WOW awards

21
Apr '08
The annually held World of Wearable Art (WOW) awards will see participation by 18 upcoming Indian designers who will put up an exquisite display of exotic creations.

The Fashion Design Council of India (FDCI) has been in association with WOW for the past three years and the experience has been exhilarating. About 10 to 12 entries from India are sent every year and even this time the organization is confident about proving its distinctiveness in the international sphere.

Wow awards have been known world-wide as a phenomenal fashion extravaganza where designers are motivated to bring to the surface, their most innate creative thoughts.

Scheduled to be held in September, designers will cooperate with each other to create unique designs.

Bizarre bras, dresses made out of aluminium poles, bamboo sticks, plugs, and wax depicting various characters, moods and emotions are few of the 16 pre-selected pieces to be exhibited at the awards.

Designer Jayaraj N P from Pearl Academy of Fashion did India proud by winning the MainPower WOW Factor Award for the most innovative outfit.

For this year as well, students from Pearl Academy of Fashion, National Institute of Design (NID) and National Institute of Fashion Technology (NIFT) will par take in the final show.


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