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Consumers to still spend for Mother's Day – NRF

22
Apr '08
Mother's Day might not be as rosy for mom this year, with consumers planning on scaling back on the quantity of gifts they buy for the holiday.

According to NRF's 2008 Mother's Day Consumer Intentions and Actions Survey, conducted by BIGresearch, consumers will spend an average of $138.63 this year, compared to $139.14 last year. Total consumer spending is expected to reach $15.8 billion.

Of the 84.2 percent of consumers celebrating Mother's Day, the majority will invest in one major gift for mom, instead of several smaller gifts. This is largely apparent in the jewelry category: while the percentage of those buying jewelry decreased from last year (32.8% vs. 29.7 in 2008), those planning on buying mom something shiny will still spend a total of $2.7 billion, compared to $2.1 billion last year.

“Mom has been saying for decades that it's the thought that counts on Mother's Day, and this year, kids might actually be listening,” said NRF President and CEO Tracy Mullin. “Retailers will offer specials on popular items such as digital cameras and gardening tools to make it easy for those who want to surprise mom with a gift.”

When it comes to popular gifts, consumers will shell out nearly $3.0 billion on a special dinner or brunch, $1.2 billion on consumer electronics like digital cameras, digital photo frames and video cameras, $2.0 billion on flowers, $1.4 on clothing and accessories and $1.1 billion on personal service gifts like a trip to a favorite spa or salon.


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