Body Look - work & communication platform for 350 brands
22 Apr '08
3 min read
By the same token, the communicative character of Body Look will be strengthened, new impulses will be set for the retail sector and a comfortable atmosphere will be created.
In addition to the hall layout, the team supporting Director Kirstin Deutelmoser and Project Director Angelika Grammozi will intensify primarily the retailer marketing and the visitor services.
The fashion shows, the innovation forum, held on the day before the fair, a newly created VIP approach for the key account business, an all-round worryfree package including hotel arrangements as well as a complete review of the address data will be at the core of activities in July. Geographical focus areas are the Benelux countries as well as the Eastern European countries.
“The industry wants a place where it can meet at the beginning of the season and maintain and expand its networking activities,“ Kirstin Deutelmoser, Director Body Look with Igedo Company, summarises the talks held over the course of the past weeks.
“And nearly everybody agrees that this place can only be Body Look. Our new concept reflects the wishes and needs of industry and retail trade, and now both sides are working on leading Body Look to a new position of strength.“
Deutelmoser appeared convinced that this could be achieved in the short term, if all participants were to pull together.
“The talks have encouraged us to continue on the path we have chosen. I am looking forward to exciting times in the industry and am glad to again be part of this 'family'.
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