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Home / Knowledge / News / Fashion / Footwear marketer Brooks to assist Urban Athletics Reservoir Challenge

Footwear marketer Brooks to assist Urban Athletics Reservoir Challenge

01
Oct '05
High-performance running shoes marketer Brooks Sports Inc announced that the company partners with NYC's Urban Athletics for One-of-a-Kind Race Around the Reservoir.

Running in circles may seem inefficient, but efficient is exactly what runners will need to be when participating in the second annual “Urban Athletics Reservoir Challenge” in New York on Friday, November 4. Back by popular demand, the competition will draw some of the world's fastest runners for a spirited race around the famed Central Park Reservoir running path, each looking to break the unofficial record of 7:03.

While millions of New York residents and visitors grace this recreational path every year, only one man—running legend Greg Meyers—is said to unofficially hold the record for the fastest time around the 1.58-mile loop. With some of the world's most talented runners in town for the ING New York City Marathon, New York specialty running retailer Urban Athletics and event sponsor Brooks Sports predict the Reservoir Challenge will deliver performances close to, if not faster than, Meyers'.

Jesse Williams, manager of Brooks' Athletes and Ambassadors program said that anyone who has visited Central Park on a regular basis has undoubtedly looped the reservoir as part of their regular run or training route, and some of the most talented do so in the days leading up to the marathon. The Urban Athletics Reservoir Challenge is a great way to spice up that route, give runners a fun memoryand, crown the official King and Queen of the reservoir.


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