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Farasha's collection for contemporary Arab woman from Damas
25
Apr '08
Damas, the leading international jewellery retailer in the Middle East, showcases the latest jewels of its bestselling house brand - Farasha.

Presented in 18k white gold, each piece in the collection is adorned by diamonds and multi-coloured gemstones representing the cultural diversity of Dubai.

Farasha, which translates to butterfly in Arabic, is inspired by metamorphosis – the magical transformation that gives birth to unique beauty and grace.

Similarly, Dubai has evolved itself from a rustic community into a booming international city in just a few decades, an amazing feat by any world standard.

As a collection designed with the contemporary Arab woman in mind, Farasha's bright, kaleidoscopic colours pulsate, reminding us once again that change is the very essence of existence.

Tamjid Abdullah, Deputy Managing Director of Damas, shares: “Farasha was conceived as a metaphor for Dubai and how it has emerged as a cosmopolitan city.

It signifies growth and vitality that have redefined the sensibilities of the community while staying in touch with time-honoured traditions.”

Abdullah adds the diamonds surrounding the jewellery represent the strong, solid Arabic identity of Dubai while multi-colour stones represent the 200 or more nationalities that comprise the expatriate community, adding colour and excitement to the city.

Farasha's winning appeal lies in the importance it gives to colour as the focal point of design. It succeeds in using the city as theme by creatively applying diamonds and colourful semi-precious stones that constantly change character with every movement of light.

For contemporary women who seek jewels to express pride of place, style and substance, mood and magic, the new Farasha collection offers wonderful pieces that would certainly make lasting impressions.

Experience the captivating colours of Farasha now available at select Damas shops across the UAE.

Damas Jewellery LLC


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