Creative collaboration between Payless & Nickelodeon for Blues Clues
30 Apr '08
3 min read
"We are thrilled to partner with Payless to offer this brand-new line of Blue's Clues footwear," said Leigh Anne Brodsky, president, Nickelodeon and Viacom Consumer Products. "Moms and kids love Blue's Clues and this new working relationship is very important to our goal of delivering innovative styles and great prices."
Blue's Clues is a think-along, play-along half-hour animated series starring live-action host Joe and an energetic bright blue girl puppy named Blue. In each episode, Joe invites viewers to help him and Blue solve the day's puzzle.
Blue's Clues launched in September 1996 to critical praise from teachers, parents and young viewers. Blue's Clues continues to draw acclaim for its unique interactivity that has changed the way kids watch television and has remained one of the most watched preschool shows on U.S. television.
Now in its 12th year, the series continues to raise the bar in preschool television by exploring advanced subject matter such as sign language, geography, physics, emotions and anatomy.
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